Sustainability Series - Craft and Community
In our second instalment of the Sustainability Series, we will be looking at one of our core values, Craft and Community.
Our head designer and namesake, Sarvin, is passionate about her Persian origins. In our latest Eco-Friendly collection, we collaborated with Persian artist Ali Fani Salek on an exclusive hand-drawn print that was then digitally printed onto our silk-like recycled fabric.
Sarvin worked closely with the artist on exclusive hand-drawn prints which are nothing like anything seen in fashion before. They are colourful, playful and whimsical and encapsulate where we see the brand in the future. The prints are a modern take on traditional Persian culture and are a kaleidoscope of colour and pattern; they are true to the signature professor Salek style. We wanted to work with a Persian artist as it is a nod to our founders' heritage, whilst endorsing an artist and their craft.
We believe that it is important to distil the fashion industry with a sense of community, and by working with artisans and craftspeople such as Ali Fani Salek we are enriching the industry economically and culturally, and in this case, bridging the gap between East and West world.
Sarvin is proudly established as a British company, with our eyes on global outreach. With this said, in the past, we have worked with companies, groups and individuals who are based in the North of England. We have worked on varies of occasions such as fashion shows, photoshoots and events which emphasises the growing industry in the North.
It is important to us that we build a positive, communicative environment for others to thrive within the industry. It is one of our key goals as a brand to link the planet, people and purpose and by creating an ethical and sustainable environment, we think we are well on our way at making the fashion industry a more fair landscape for everyone.